DOURO: Olive Oil Experiences

This project set out to position the Douro region as a sustainable and well-developed tourism destination, acting as a driver of local economic development, built on its strategic and distinctive tourism assets (natural, cultural, historical and gastronomic heritage), which have generated growing interest among national and international tourists and visitors.

Working closely with local tourism operators, the aim is to structure a set of distinctive experiences focused on Douro olive oil, for all those who wish to discover this region in a deeper and more authentic way.

The actions carried out by Ruris were:

• Preparation of the application to Turismo de Portugal;
• Assessment and identification of the tourism operators to be involved in the project;
• Identification, upskilling and engagement of operators for the structuring and commercialisation of the tourism experiences and itineraries;
• Capacity building for participating operators, in order to strengthen regional networking and cross-selling, as well as to structure 1, 2 and 3-day tourism packages;
• Project management, with the contracting of services and technical assistance to support project management, thereby ensuring the correct implementation of the action plan and the monitoring of activities.