Together for the Serra: territorial promotion campaign

This campaign covers communicating the territory and creating and delivering a collective strategy to promote and publicise it, through an integrated, multi-platform communication campaign developed consistently and in a joined-up way, so as to revitalise the region and project its future — showing the strength of a diverse territory with a great deal to offer, particularly suited to the nature tourism, active tourism and health and wellbeing segments.

This is a decisive campaign for the recovery of tourism and for reinforcing the destination's appeal, restoring visitors' sense of safety and softening the negative image left by the wildfires by showing the vitality of a unique heritage with enormous tourism potential.