Together for the Serra: territorial promotion campaign

Ruris took an active part in this campaign, which set out to communicate the region and to create and deliver a collective promotion and outreach strategy for it. This was done through the design and implementation of an integrated, multi-platform communication campaign, developed consistently and in a coordinated way, in order to revitalise the region and project its future, demonstrating the strength of a diverse area with countless points of interest, particularly well suited to the Nature Tourism, Active Tourism and Health and Wellness Tourism segments. It was a decisive campaign for the recovery of tourism and for strengthening the destination's appeal, restoring visitors' confidence and softening the negative image left by the fires by showcasing the vitality of unique heritage with enormous tourism potential.

The actions carried out by Ruris were:

• Preparation of the application:
  • Verification that the application met the eligibility conditions set out in the call, in order to establish its merit;
  • Preparation of the descriptive report;
  • Preparation of the physical and financial schedule;
  • Preparation of the sustainability plan demonstrating the project's continuity;
  • Preparation of the communication and results dissemination plan;
  • Support in preparing the documentation and other mandatory elements of the application; completion of the application form;
  • Support in preparing any additional clarifications that may be requested during the appraisal and decision on applications;
  • Preparation and delivery of the application dossier in digital format.
• Project management through the following actions:
  • Planning and scheduling of the activities to be carried out;
  • Preparation of a proposed methodology for monitoring and evaluating the actions;
  • Organisation and running of quarterly meetings to monitor and oversee the projects, in particular the level of physical and financial delivery of the actions;
  • Evaluation of the project's impact and of the results and targets achieved;
  • Preparation of the final project delivery report.