Rural Market

This project set out to grow and consolidate the “Mercadinho Rural”, run over the previous 3 years, by investing in its promotion, attracting more producers (and so a wider range of products) and, in turn, a larger public.

To make that possible, the following specific objectives were set:

1. Improving the operating conditions of the current “Mercadinho Rural”: improving the existing physical structures supporting sales and developing a contemporary, appealing identity;

2. Increasing demand for products originating in the territory: through awareness activities aimed at consumers, encouraging them to buy local, and at producers, encouraging new participants to join and so widening the range of products at the “Mercadinho Rural”;

3. Promoting cooperative organisation among local producers;

4. Encouraging local businesses to buy agricultural and processed products originating in Mondim de Basto.