Ruris invests in the Digital Transition with PRR support
Rurisocietate, Unipessoal, Lda. (Ruris) has taken another step on its modernisation path: it has submitted an application to Call no. 22/C16-i02.02/2025 — Support for Business Models for the Digital Transition (“Coaching 4.0”), part of Component 16 — Businesses 4.0 of the Recovery and Resilience Plan (PRR).
What “Coaching 4.0” is
The PRR is the programme that channels funds from the European NextGenerationEU instrument into Portugal, created to support economic recovery and prepare Portuguese business for the challenges of the coming decade. Within this plan, Component 16 — Businesses 4.0 is dedicated specifically to the digital transition of companies.
The “Coaching 4.0” call supports micro, small and medium-sized enterprises in adopting new business models built on digital — not only in acquiring technology, but in how the company communicates, positions itself and relates to its clients.
Our project
Ruris's application covers a complete website development and digital marketing package, with two main objectives:
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A new website, designed from the ground up to be fast, clear and genuinely useful to the people who come to us — with organised information about our areas of work, the projects we deliver and a simple route to getting in touch.
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A consistent digital marketing strategy, allowing us to communicate regularly, give visibility to the work done in the territories and measure results.
We work with local authorities, inter-municipal communities, sector associations and social economy organisations, in areas ranging from funded projects to agri-food, culture, tourism, entrepreneurship and social innovation. Every territory is unique and so is every project — this investment is there to make that way of working equally clear to those who find us online.
Project details
| Beneficiary | Rurisocietate, Unipessoal, Lda. |
| Application no. | 21569 |
| Component | 16 — Businesses 4.0 (Digital Transition) |
| Investment / Sub-investment | TD-C16-i02.01 |
| Call (AAC) | no. 22/C16-i02.02/2025 — “Coaching 4.0” |
| Total investment | €10,000.00 |
| Date of publication | 22/12/2025 |
What comes next
Over the coming months we will share the project's progress here — from the first decisions about the new site through to the results achieved. You can also follow us at ruris.pt, on Facebook and on LinkedIn.
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