Discovering the Serra da Estrela

“Discovering the Serra da Estrela” is a project aimed at raising the profile and external recognition of the Beiras and Serra da Estrela as a tourism destination. The work carried out covers the creation of the brand “Serra da Estrela – A destination in its purest state”, the proposed “bem-haja” communication strategy, the identification of anchor and complementary tourism products and target segments, the structuring of the tourism offer and support for putting it into practice.