3 Days. 3 Experiences.
About the Project
The "3 Dias. 3 Experiências" project, delivered by Ruris, consisted of defining and implementing a strategy to promote the region and its main tourism assets, by structuring the tourism offer into nature trails, culture trails and flavour trails.
The actions carried out by Ruris were:
- Definition of the strategy for promoting tourism in Beira Baixa;
- Planning, management and implementation of the strategy, ensuring that the defined objectives were met and coordinating the other partners and service providers;
- Structuring of the tourism offer in coordination with the area's public and private operators into 1-day, 2-day and 3-day tourism circuits;
- Organisation of the Beira Baixa brand activation at FIT and BTL.