Cinfães, Naturally Unique
About the Project
The tourism promotion project "Cinfães, Naturalmente Único - A NATUREZA É O MELHOR REMÉDIO" was developed by Ruris. Its aim was to encourage visits to the area by offering tourists complete communion with nature, particularly during the summer.
The actions carried out by Ruris were:
- Communication consultancy:
- Structuring and planning of the tourism promotion campaign: campaign slogan; priority markets and target segments; media outlets to prioritise; schedule, tasks to be carried out and partners to involve;
- Liaison with the area's tourism operators to join the campaign and run joint activities;
- Preparation of a press conference/public launch session for the tourism promotion campaign;
- Briefing of spokespeople and preparation of interviews/features on the Cinfães tourism promotion campaign and its tourist attractions;
- Identification of the main tourism topics with the potential to reach local, regional and national media;
- Drafting and distribution of press releases to the main local, regional and national media;
- Ongoing contact with journalists to secure interviews and features (e.g. RTP, SIC, TVI, Jornal de Notícias, Público, Visão, Sábado, etc.) about Cinfães;
- Contact with radio (Rádio Nova, Porto Canal, TSF, Observador, etc.) and television (RTP, SIC, TVI) to take part in programmes of interest for the tourism promotion of the municipality of Cinfães.
- Organisation of a Press Trip:
- Planning and organisation of the activity, including defining the programme, proposing journalists to invite, estimating the budget and scheduling the work to be carried out;
- Invitation to journalists for a three-day visit to the area;
- Preparation of a media kit, including copy setting the context for the activity and the area, and products to be offered;
- Liaison with private operators (restaurants, hotels and other organisations/venues included in the programme);
- Monitoring of the activity and preparation of a final report on the results achieved.
- Invitation to influencers:
- Negotiation and planning of the presence of digital influencers with reach among the defined target audiences, to visit the area and publish content;
- Preparation of the outline programme identifying the main tourist attractions in Cinfães that the influencers should visit, keywords and negotiation of the content to be published;
- Monitoring of the activity and liaison with the private operators taking part in the programme;
- Preparation of a final report on the main results achieved.
- Digital communication for the project:
- Management of the Visit Cinfães Facebook and Instagram pages;
- Definition of the communication strategy (tone, style, type of posts, etc.) and preparation of the monthly plan of posts;
- Organisation and running of social media competitions in partnership with tourism operators;
- Day-to-day social media management;
- Placement of Promoted Posts;
- Monitoring and impact evaluation;
- A pilot video and photography collection exercise involving the people of Cinfães, aimed at sharing local stories and experiences and making residents the first ambassadors of the Visit Cinfães brand.