Levada da Víbora Trail

With the ultimate aim of delivering a distinctive, commercially viable tourism experience in response to growing demand for nature-based tourism, this work followed a plan that brought together a prior diagnosis of the territory (including a tourism analysis; a preparatory meeting with a visit to the main points of interest, the identification of relevant tourism information, and consultation with the area's private tourism operators); the design and production of mock-ups for installing an Instagram-friendly panoramic platform; the creation of a tourism experience; and the delivery, production and promotion of a test run of that experience (a press trip and a visit by a travel blogger/influencer).