Levada da Víbora Trail
About the Project
Ruris was involved in developing the "Trilho da Levada da Víbora" project, whose ultimate aim was to deliver a distinctive tourism experience that could be commercialised in response to growing demand for nature tourism.
This work was guided by a work plan drawn up by Ruris which brought together:
- A preliminary assessment of the area (including a tourism analysis; a preparatory meeting with a visit to the main points of interest and relevant tourist information, and consultation of the area's private tourism operators);
- Design and production of the models for installing an Instagram-friendly panoramic platform;
- Creation of a tourism experience;
- Delivery, production and promotion of a trial of the tourism experience created (press trip and a visit by a travel blogger/influencer).