Culture Between Bridges

Ruris was involved in the "Cultura Entre Pontes" project, which set out to build a cultural network between the municipalities of Sever do Vouga, Oliveira de Frades, São Pedro do Sul and Vouzela, neighbouring areas along the River Vouga that share a vast tangible and intangible heritage which does much to unite them while making them distinctive and characteristic.

A networked cultural programme was delivered, anchored in the high-value heritage that defines the area and its people, with the aim of generating new momentum in adding value to tourism and cultural assets, attracting and retaining tourism flows, strengthening the area's profile and increasing the community's active participation in development processes and initiatives, so as to strengthen community ties and encourage citizens to act as the true guardians and ambassadors of their heritage.

Ruris was responsible for the following actions:

• Design of the visual identity and digital content:
  • Design of the project's logo and visual identity;
  • Design of general posters and banners for the activities to be held under the project;
  • Design of a Digital Cultural Calendar in newsletter format;
  • Adaptation of the communication materials to social media formats.
• Digital marketing campaign
  • Creation of the "Cultura Entre Pontes" Facebook and Instagram pages;
  • Definition of the posting strategy according to the target audience profile;
  • Preparation of monthly plans for the posts to be published on the Facebook pages of the project and its partners, specifying the posts, copy, images, dates and times;
  • Management of messages and comments within 72 hours of receipt on the Facebook page;
  • Activation of Promoted Posts with local, regional and national reach;
  • Creation and promotion of events on Facebook;
  • Presentation of a final report compiling the posts published and the results achieved.
• Press office:
  • Delivery of the project launch event (preparation and running of a press conference);
  • Drafting and distribution of press releases to the media (local, regional and national press);
  • Negotiation of advertising placement in media outlets (local, regional and national press);
  • Negotiation of participation in television and radio programmes relevant to the project;
  • Preparation of content for the Digital Cultural Calendar and its distribution.
  • Monitoring of results and preparation of a clipping report.