Culture in the Dão

Ruris was involved in delivering the "Cultura no Dão" project, which brought together two strands:

• Cultura no Dão
• Promotion and outreach.

Under the Cultura no Dão strand, 67 initiatives were delivered with the aim of creating and implementing a cultural programme coordinated between the municipalities of Mangualde, Nelas and Penalva do Castelo, through touring artistic performances across the three municipalities.

The performances were staged by local and regional cultural associations, artists and arts projects, thereby adding value to the artistic and cultural work being done in the area and increasing the visibility and profile of local and regional groups.

Ruris contributed to:

Promoting and publicising the Cultura no Dão project through the design of communication materials for digital and traditional media:

• Design of the project's logo;
• Design of one general project poster;
• Design of one poster per quarter;
• Preparation of a project brochure;
• Design of a Digital Cultural Calendar;
• Adaptation of the communication materials to social media formats.

Ruris also delivered the digital promotion campaign:

• Preparation and running of a press conference;
• Drafting and distribution of press releases to the media (local, regional and national press);
• Negotiation of advertising placement in media outlets (local, regional and national press);
• Preparation of content for communication materials and its distribution.
• Monitoring of results and preparation of a clipping report.