Roads with History: EN16 and EN17

The project comprises an action plan built around four main strands. Action 1 — “identification, upskilling and awareness-raising among operators” — covers structuring the product, setting up the collaborative network and building the capacity of the agents who will form part of it. Action 2 — “Design and production of signage” — equips the regions the route crosses with signage suited to guiding visitors and local communities around the various points of interest. The third action, “Promotion and communication”, develops an effective, well-targeted communication strategy based on a dedicated communication plan. The final action, “Governance and Ownership: project management and communication”, provides the technical assistance needed to monitor and deliver the project.