Kiwis of Portugal

This project, which Ruris worked on, consists of creating a strategy to promote the kiwi sector in Portugal, anchored in the creation and promotion of the Kiwis de Portugal brand in the national and international markets.

The project's central objectives are to increase the visibility and profile of Portuguese kiwi in export markets as a distinctive, high-quality product, to increase export volumes and to diversify target markets.

The actions carried out by Ruris were as follows:

• Preparation of the application for European funding and of the corresponding additional clarifications;
• Monitoring, planning and coordination of project delivery in physical, financial and time-based terms;
• Organisation of and participation in project coordination meetings;
• Support with the national registration of the "Kiwis de Portugal" trade mark;
• Preparation of technical specifications for contracting services under the project's Communication Plan;
• Monitoring of the market consultation and of the suppliers awarded contracts under the project;
• Preparation of reimbursement claims, preparation of information for the reprogramming request and the corresponding clarifications;
• Preparation of delivery reports, control and validation of evidence of the activities and monitoring of compliance with the project's indicators.