Kiwis of Portugal

The project developed an integrated strategy to support SMEs in the Portuguese kiwifruit sub-sector in promoting and building the international standing of “Kiwis de Portugal”, so as to win new markets, increase export volumes and raise the international visibility of Portuguese-grown kiwifruit.

The central aim of this project is to run a communication campaign targeted at foreign markets, raising the visibility of Portuguese kiwifruit as a distinctive, high-quality product, so that this profile and visibility improve the competitiveness of Portuguese kiwifruit and its SMEs in export markets and increase the international turnover of the companies in the sub-sector.