Promotion and Valorisation of Mountain Olive Oils
About the Project
The project "Promoção e Valorização dos Azeites de Montanha" had two central objectives: to increase scientific and technological innovation so as to help improve the production model for "Mountain Olive Oils", and to invest in a differentiated marketing strategy for the businesses in the sector.
The actions carried out by Ruris were as follows:
- Organisation of two conferences, to launch and to close the project;
- Preparation of four technical talks on innovative topics involving the regular use of advanced technology in the production process;
- Development of four engagement initiatives aimed at raising awareness of and providing information for the communication and promotion of the "Azeites de Montanha" brand.