Murça White Wines Route

The "Rota Vinhos Brancos de Murça" project, developed by Ruris, set out to structure the region's tourism offer, creating the conditions for tourists and visitors to stay longer while discovering the DOC white wines and the local heritage.

Ruris worked on creating, organising and promoting this route, involving producers, local organisations and the community, so that visitors could enjoy authentic experiences, taste traditional flavours and connect closely with nature and the countryside.

The actions carried out by Ruris were:

• Assessment of the main tourism attractions, with consultation of the region's tourism players;
• Structuring of tourism experiences of varying lengths;
• Organisation of an activation, testing and trial event – Press Trip;
• Preparation of the final report on the services provided.