Murça White Wines Route

The “Murça White Wines Route” sets out to structure the region's tourism offer, creating the conditions for tourists and visitors to stay longer while discovering its DOC white wines and local heritage. As Ruris, we worked on creating, organising and promoting the route, involving producers, local bodies and the community so that visitors can live authentic experiences, taste traditional flavours and get close to nature and rural life. In practice, the project takes the form of an itinerary that invites people to discover the history, culture and identity of Murça, contributing to the sustainable development of the local economy.