Rural Market: Marketing Plan
About the Project
Ruris delivered this project, whose aim was to grow and consolidate the Mercadinho Rural (rural market) by investing in its promotion, attracting more producers (and so diversifying the range of products) and, as a result, more visitors.
Ruris contributed the following actions:
- Preparation of the Sales Plan:
- A survey of the number of restaurants, grocers/supermarkets, local canteens and other businesses, and an analysis of their potential as an outlet for local production;
- Definition of the sales strategy (Sales Plan) for local production and of the distribution logistics (preparation of rules/regulations, membership agreements/partnership protocols, definition of communication channels);
- Definition of the Action Plan to be delivered as part of the implementation of the Sales Plan (definition of objectives, actions, schedule, partners to involve, investment plan and other supporting documents/tools considered useful for the purpose).
- Delivery of awareness-raising activities on issues fundamental to the success of the "Mercadinho Rural":
- Identification of speakers with recognised professional experience in the topics to be covered;
- Definition of the programme for each session, tailored to the target audience and to the specific nature of the topic covered;
- Preparation of participant registration forms/creation of a digital registration form and the corresponding invitation email; support in promoting and publicising the sessions (online media);
- Monitoring and management of registrations;
- A preliminary visit to and preparation of the venue for the sessions;
- Logistical support during the sessions;
- Preparation of press releases;
- Preparation of the final delivery report.