Rural Market: Marketing Plan

This project set out to grow and consolidate the Mercadinho Rural by investing in its promotion, attracting more producers (and so a wider range of products) and, in turn, a larger public. To make that possible, the following specific objectives were set:

1. Improving the operating conditions of the current “Mercadinho Rural” — improving the existing physical structures supporting sales and developing a contemporary, appealing identity;

2. Increasing demand for products originating in the territory — achieved through awareness activities aimed at consumers, encouraging them to buy local, and at producers, encouraging new participants to join and so widening the range of products at the “Mercadinho Rural”;

3. Promoting cooperative organisation among local producers;

4. Encouraging local businesses to buy agricultural and processed products originating in the municipality.