Strategic Plan for the Montalegre Smoked Meats Sector

Ruris prepared the Strategic Plan for the Montalegre Smoked Meats Sector, divided into two main parts:

• The first carried out a thorough exercise in consulting on and characterising the current state of the Montalegre smoked meats sector in order to identify the opportunities and challenges it faces, as well as developing an innovation assessment.
• The second part concerned the definition of the strategy for developing and adding value to the Montalegre smoked meats sector.

Ruris carried out the following actions:

• Preparation of the strategic plan for the competitiveness and smart specialisation of the Montalegre smoked meats sector:
• Mapping and characterisation of the Montalegre smoked meats sector (a survey of the number of producers, quantities produced and sold, breeds used, sanitary conditions, existing production models, etc.);
• Characterisation of the current technical and economic model of the Montalegre smoked meats sector from production to sale. Identification of the main strengths and weaknesses of the current model;
• Characterisation of the main competitors and of national production and marketing systems;
• Identification and characterisation of national and international good practice in promoting and organising smoked meat sectors that could be adapted or replicated in the Montalegre smoked meats sector;
• Preparation of the proposed technical and economic model for the production of Montalegre smoked meats, with a view to the sustainability of the activity and attracting new investors, particularly younger people wishing to take up the activity full time;
• Preparation of a proposed strategy for the internationalisation of the Montalegre smoked meats sector.