Verde Sentido Food and Wine Route

The "BT Inova2.0" project set out to create a shared strategy to encourage networking between private operators, so as to create an integrated offer that promotes the area as a whole and encourages tourists to travel between the different areas, helping to increase the length of stay in Baixo Tâmega and to build loyalty to the destination.

The work carried out by Ruris involved preparing an action plan whose main objectives were to protect and add value to agri-food products (DOP and IGP), as well as to the cultural and natural heritage linked to Vinho Verde production, by creating a food and wine route and building the capacity of restaurants, accommodation providers and tourism activity companies.

The actions carried out by Ruris were:

• Delivery of capacity-building activities for operators in the tourism sector (restaurants, accommodation, wine tourism and tourism activities);
• Creation of "Verde Sentido, Rota Enogastronómica";
• Updating of three Specification Documents for local products (Doces Conventuais de Amarante; Maçãs de Basto; Citrinos da Pala);
• Creation of three new Specification Documents (Fumeiro de Baião; Anho Assado com Arroz de Forno; Mel do Marão);
• Capacity-building and awareness-raising activities for local producers (farmers, food producers and artisans);
• Monitoring of the physical and financial delivery of the project.