Verde Sentido Food and Wine Route

The project involved delivering an action plan whose main aims were to protect and add value to PDO and PGI agri-food products, and to the cultural and natural heritage tied to Vinho Verde production, by creating a food and wine route and building the capacity of restaurants, accommodation providers and tourism activity operators.

The “BT Inova2.0” project set out to create a shared strategy that encourages private operators to work as a network, so as to build an integrated offer that promotes the territory as a whole and encourages tourists to move between its different areas — increasing the length of stay in the Baixo Tâmega and building loyalty to the destination. These are levers for creating economic momentum capable of generating positive spillovers for the territory's SMEs, particularly those taking part in the route.