Programme to Add Value to the Centro Region PDO Cheese Sector

The Programme to Add Value to the DOP Cheese Sector of the Centro Region was prepared by Ruris and consisted of an integrated sector strategy aimed at adding economic value to an important local resource of the Centro Region, focusing on improving the conditions for milk and cheese production, on building the capacity of its players, on renewing and improving the sector's organisation and on delivering a strong promotion and outreach campaign.

The actions carried out by Ruris were:

• Structuring of the project, preparation of the descriptive report and the investment structure;
• Support in planning each action, defining delivery priorities, and monitoring and externally overseeing project implementation;
• Preparation of the Marketing and Communication plan and support in organising the product activation and promotion events;
• Support in implementing the strategy and coordinating with the partners.