Facebook Campaign “Did You Know Europe Is in Your Region?” Passes One Million Views
To mark the campaign launched by the European Commission, Europe in My Region 2016, which ran throughout May as part of the Europe Day 2016 celebrations, AD&C – the Agency for Development and Cohesion also launched a campaign on its Facebook page under the slogan ‘Did you know Europe is in your Region?’.
The campaign, which ran from 5 to 22 May 2016, targeted people aged 15 to 65+ across mainland Portugal and the islands, and took the form of the Portugal 2020 film, portraying a selection of flagship projects in the strategic areas of Portugal 2020: Competitiveness and Internationalisation, Human Capital, Social Inclusion and Employment, and Sustainability and Resource Efficiency.
In terms of RESULTS, this sponsored campaign reached around 600,000 people and was seen in the news feed 1,300,000 times across mainland Portugal and the Autonomous Regions of the Azores and Madeira.
Promoting the projects supported by European Union Funds was the main goal, in order to encourage organisations and citizens to submit applications under Portugal 2020.
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