Mountain Olive Oil Promotion and Valorisation Project Presented in Guarda

On Tuesday 24 October, from 9am, the Guarda Municipal Theatre hosts the presentation conference for the project “Promotion and Valorisation of Mountain Olive Oils”. This project seeks to be a strategy grounded in capitalising on scientific and technological knowledge within the business fabric of the Mountain Olive Oils sector, and is driven by the Castelo Branco Polytechnic Institute (IPCB) and the Guarda Polytechnic Institute (IPG), in partnership with the Inter-municipal Community of Beiras e Serra da Estrela (CIM BSE) and the Beira Interior Plant Biotechnology Centre.

Beyond the formal presentation of the project, the conference will also feature a varied set of papers of particular relevance to the sector, grouped under the themes of Olive Growing, Olive Oil, and Product Image and Production, in an event intended to bring people together and mobilise the sector, punctuated by several spaces for debate.

Participation is free but registration is compulsory, by phone on 272 339 957 or at https://goo.gl/forms/RmRER2uB6Ogsn9Tn1 until 20 October.

24 OCTOBER 2017 – GUARDA MUNICIPAL THEATRE (Small Auditorium)

9:00 – Reception of participants and handout of materials

9:30 – Opening Session

Representatives of CMG, IPCB, IPG, CIM – BSE, CBP – BI

9:45 – Presentation of the project

Fátima Peres (IPCB) and Teresa Paiva (IPG)

10:00 | SESSION 1 – OLIVE GROWING

Chair: José Assunção (AAPIM)

– Olive Trees and Olive Groves – António Ramos (IPCB/ESA)

– Emerging Plant Health Problems in Olive Groves – João Pedro Luz (IPCB/ESA)

– The “Organic Olive Grove”: Nature at the Service of the Farmer – Catarina Lourenço (IPCB/ESA)

– Vigour Indicators in the Olive Grove – Alexandre Santos (Geosense)

11:40 – Olive Oil Break

12:00 | SESSION 2 – OLIVE OIL

Chair: João Pedro Luz (ESACB)

– Olives and Olive Oil. Perspectives on differentiation – José Alberto Pereira (IPB/ESA)

– Challenges in the Sensory Quality of Virgin Olive Oil – Fátima Peres (IPCB/ESA)

13:00 – Lunch

14:30 | SESSION 2 – OLIVE OIL (continued)

– Applying Rapid Methods in Olive Oil Quality Control – Ofélia Anjos (IPCB/ESA)

– Labelling. Mandatory VS. Optional – Cecília Gouveia (IPCB/ESA)

15:30 | SESSION 3 – IMAGE AND PROMOTION

Chair: Catarina Alves (IPG/ESTG)

– Communication for Adding Value to Food Products – Daniel Raposo and João Neves (IPCB/ESART)

– Analysis of the Olive Oil Value Chain in Portugal – Teresa Felgueira (IPG/ESTG)

– Marketing for the Olive Oil sector in Portugal – Teresa Paiva (IPG/ESTG)

17:00 – Closing Session

Representatives of CMG, IPCB, IPG, CIM – BSE, CBP – BI

17:20 – Olive Mill Refreshments

Tasting of olive oils and traditional Beira produce